This webhook payload is designed for notifying newly published product data. It provides comprehensive information about the product, including descriptions, pricing, and multimedia content, to ensure that all relevant systems and platforms are updated with the latest product offerings.

Event Sent

{
  "type": "new_product",
  "action_date": "2025-02-12 00:38:05",
  "payload": [
    {
      "product_id": 33251,
      "sku": "LFX25978SW",
      "alternate_sku": null,
      "link": "https://www.lg.com/us/refrigerators/lg-LFX25978SW-french-3-door-refrigerator",
      "upc": "048231783606",
      "color": "Smooth White",
      "name": "Ultra-Large Capacity 3 Door French Door Refrigerator with Ice & Water Dispenser (Fits a 33\" Opening)",
      "built_in": "Uncategorized",
      "basic_description": "Ultra-Large Capacity 3 Door French Door Refrigerator with Ice & Water Dispenser (Fits a 33\" Opening)",
      "long_description": null,
      "product_type": "Appliance Product",
      "image": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570841.webp",
      "brand": {
        "brand_id": 22,
        "brand_name": "LG",
        "brand_slug": "lg",
        "brand_image": "https://dq5w511paquwy.cloudfront.net/assets/brands/577357-lg.webp",
        "brand_banner": "https://dq5w511paquwy.cloudfront.net/assets/brands/950867-lg-background.webp"
      },
      "status": "Discontinued",
      "price": {
        "map": 0,
        "pmap": 0,
        "map_last_updated": null,
        "msrp": 0,
        "msrp_last_updated": null,
        "umrp": 0,
        "umrp_last_updated": null,
        "in_stock_status": 0,
        "lap": {
          "lowest_price": 0,
          "lowes_price": 0,
          "lowes_last_updated": "2024-07-08 18:24:06",
          "homedepot_price": 0,
          "homedepot_last_updated": "2024-07-08 18:24:06",
          "bestbuy_price": 0,
          "bestbuy_last_updated": "2024-07-08 18:24:06",
          "ajmadison_price": 0,
          "ajmadison_last_updated": null
        },
        "lcp": {
          "lowest_price": 0,
          "lowes_price": 0,
          "lowes_last_updated": "2024-07-08 18:24:06",
          "homedepot_price": 0,
          "homedepot_last_updated": "2024-07-08 18:24:06",
          "bestbuy_price": 0,
          "bestbuy_last_updated": "2024-07-08 18:24:06",
          "ajmadison_price": 0,
          "ajmadison_last_updated": null
        }
      },
      "category": {
        "category_id": 6,
        "category_name": "Refrigeration",
        "category_slug": "refrigeration",
        "category_image": "https://dq5w511paquwy.cloudfront.net/assets/category/436674-refrigeration.webp"
      },
      "subcategory": {
        "subcategory_id": 15,
        "subcategory_name": "Refrigerators",
        "subcategory_slug": "refrigerators",
        "subcategory_image": "https://dq5w511paquwy.cloudfront.net/assets/subcategory/523753-refrigerators.webp"
      },
      "detail_category": {
        "detail_category_id": 89,
        "detail_category_name": "French Door Refrigerators",
        "detail_category_slug": "french-door-refrigerators",
        "detail_category_image": "https://dq5w511paquwy.cloudfront.net/assets/detail-category/805676-french-door-refrigerators.webp"
      },
      "product_images": [
        {
          "id": 17570841,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570841.webp",
          "priority": 1,
          "content_length": "15.21 KB"
        },
        {
          "id": 17570843,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570843.webp",
          "priority": 2,
          "content_length": "26.83 KB"
        },
        {
          "id": 17570844,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570844.webp",
          "priority": 3,
          "content_length": "18.48 KB"
        },
        {
          "id": 17570842,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570842.webp",
          "priority": 4,
          "content_length": "20.16 KB"
        },
        {
          "id": 17570845,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570845.webp",
          "priority": 5,
          "content_length": "33.78 KB"
        },
        {
          "id": 17570846,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570846.webp",
          "priority": 6,
          "content_length": "25.93 KB"
        },
        {
          "id": 17570847,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570847.webp",
          "priority": 7,
          "content_length": "20.77 KB"
        },
        {
          "id": 17570848,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570848.webp",
          "priority": 8,
          "content_length": "42.62 KB"
        },
        {
          "id": 17570849,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570849.webp",
          "priority": 9,
          "content_length": "17.13 KB"
        },
        {
          "id": 17570850,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/images/LFX25978SW-17570850.webp",
          "priority": 10,
          "content_length": "37.46 KB"
        }
      ],
      "product_documents": [
        {
          "id": 74614942,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/docs/LFX25978SW-74614942.pdf",
          "role": "Measure First Refrigerator Installation Guide 2",
          "priority": 0,
          "content_length": "2.37 MB"
        },
        {
          "id": 74614943,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/docs/LFX25978SW-74614943.pdf",
          "role": "Environmental Declaration 3",
          "priority": 0,
          "content_length": "196.90 KB"
        },
        {
          "id": 74614944,
          "url": "https://dq5w511paquwy.cloudfront.net/assets/docs/LFX25978SW-74614944.pdf",
          "role": "Energy Guide",
          "priority": 0,
          "content_length": "340.45 KB"
        }
      ],
      "product_video_youtube": [],
      "product_asset_360": [],
      "product_feature": [
        {
          "value": "Ultra Large Capacity for 33\" Width, 25 cu. ft.",
          "description": null
        },
        {
          "value": "Enjoy Fresh Water, Ice & Air with LG Filters.",
          "description": "Subscribe today and enjoy savings and maximum freshness. We\u2019ll even ship your next refrigerator filter to you when you need it automatically.*"
        },
        {
          "value": "Slim SpacePlus\u2122 Ice System",
          "description": null
        },
        {
          "value": "Smart Cooling System",
          "description": null
        },
        {
          "value": "10 Year Manufacturer's Limited Warranty on Linear Compressor",
          "description": null
        }
      ],
      "product_spec": [
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Number of Boxes",
          "spec": "1"
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Shipping Width",
          "spec": "40 in."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Shipping Height",
          "spec": "78 in."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Shipping Length",
          "spec": "43 in."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Shipping Weight",
          "spec": "352 lbs."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Total of Shipping Weight",
          "spec": "352 lbs."
        },
        {
          "section": "Cubic Feet Measurement & Dimensional Weight",
          "category": "Cubic Feet Measurement",
          "spec": "51.37 ft\u00b3"
        },
        {
          "section": "Cubic Feet Measurement & Dimensional Weight",
          "category": "Dimensional Weight",
          "spec": "638.62 lbs."
        },
        {
          "section": "Cubic Feet Measurement & Dimensional Weight",
          "category": "Total of Cubes",
          "spec": "51.37 ft\u00b3"
        },
        {
          "section": "Cubic Feet Measurement & Dimensional Weight",
          "category": "Total of Dimensional Weight",
          "spec": "638.62 lbs."
        },
        {
          "section": "Number of Boxes, Shipping Dimensions, & Shipping Weight",
          "category": "Source",
          "spec": "Calculation"
        },
        {
          "section": "SUMMARY",
          "category": "Size (W x H x D)",
          "spec": "32 3/4\" x 69 7/8\" x 35 3/8\""
        },
        {
          "section": "SUMMARY",
          "category": "Door Type",
          "spec": "French 3-Door"
        },
        {
          "section": "SUMMARY",
          "category": "Ice & Water Dispenser",
          "spec": "Yes"
        },
        {
          "section": "SUMMARY",
          "category": "Color",
          "spec": "Smooth White"
        },
        {
          "section": "SUMMARY",
          "category": "Display Type",
          "spec": "LED (Temperature R/F, Ice & Water, Child Lock, IcePlus\u2122, Water Filter Status)"
        },
        {
          "section": "SUMMARY",
          "category": "Slim SpacePlus\u2122 Ice System",
          "spec": "Yes"
        },
        {
          "section": "SUMMARY",
          "category": "Water Filtration System",
          "spec": "Filter LT700P"
        },
        {
          "section": "SUMMARY",
          "category": "Temperature Controls",
          "spec": "Electronic LED"
        },
        {
          "section": "SUMMARY",
          "category": "Multi-Air Flow Cooling",
          "spec": "Yes"
        },
        {
          "section": "SUMMARY",
          "category": "Temperature Sensors",
          "spec": "6"
        },
        {
          "section": "SUMMARY",
          "category": "LoDecibel\u2122 Operation",
          "spec": "Yes"
        },
        {
          "section": "SUMMARY",
          "category": "LED Interior Light",
          "spec": "Yes"
        },
        {
          "section": "SUMMARY",
          "category": "Door Alarm",
          "spec": "Yes"
        },
        {
          "section": "SUMMARY",
          "category": "Limited Warranty",
          "spec": "1 Year Parts and Labor, 7 Years on the Sealed System, 10 Years on Linear Compressor"
        },
        {
          "section": "SUMMARY",
          "category": "Child Lock",
          "spec": "Yes"
        },
        {
          "section": "CAPACITY",
          "category": "Freezer",
          "spec": "7.9 cu. ft."
        },
        {
          "section": "CAPACITY",
          "category": "Refrigerator",
          "spec": "17 cu. ft."
        },
        {
          "section": "FEATURES",
          "category": "Ice & Water Dispenser",
          "spec": "Yes"
        },
        {
          "section": "CAPACITY",
          "category": "Total",
          "spec": "24.9 cu. ft."
        },
        {
          "section": "FEATURES",
          "category": "Multi-Air Flow Cooling",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "Smart Cooling",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "Door Alarm",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "Temperature Controls",
          "spec": "Electronic LED"
        },
        {
          "section": "FEATURES",
          "category": "Child Lock",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "LoDecibel\u2122 Operation",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "Slim SpacePlus\u2122 Ice System",
          "spec": "Yes"
        },
        {
          "section": "FEATURES",
          "category": "LED Interior Light",
          "spec": "Yes"
        },
        {
          "section": "REFRIGERATOR",
          "category": "No. of Shelves",
          "spec": "4 Split"
        },
        {
          "section": "REFRIGERATOR",
          "category": "Folding Shelf",
          "spec": "1"
        },
        {
          "section": "REFRIGERATOR",
          "category": "Slide-Out Shelves",
          "spec": "3"
        },
        {
          "section": "REFRIGERATOR",
          "category": "Cantilevered Shelves",
          "spec": "Yes"
        },
        {
          "section": "REFRIGERATOR",
          "category": "Shelf Construction",
          "spec": "Spill Protector\u2122 Tempered Glass"
        },
        {
          "section": "REFRIGERATOR",
          "category": "Crisper Bins",
          "spec": "2 Humidity Crispers / 1 Bonus Drawer"
        },
        {
          "section": "REFRIGERATOR",
          "category": "Glide N\u2019 Serve\u2122 Drawer",
          "spec": "Yes"
        },
        {
          "section": "REFRIGERATOR",
          "category": "Refrigerator Light",
          "spec": "Premium LED"
        },
        {
          "section": "REFRIGERATOR DOOR",
          "category": "No. of Shelves/Bin",
          "spec": "6 (2 Adjustable Gallon Size)"
        },
        {
          "section": "REFRIGERATOR DOOR",
          "category": "Dairy Corner/Bin",
          "spec": "Yes"
        },
        {
          "section": "FREEZER",
          "category": "Drawers",
          "spec": "2 Full Width Plastic"
        },
        {
          "section": "FREEZER",
          "category": "DuraBase\u2122 Solid Drawer Base",
          "spec": "Yes"
        },
        {
          "section": "FREEZER",
          "category": "Divider",
          "spec": "Yes"
        },
        {
          "section": "FREEZER",
          "category": "IcePlus\u2122",
          "spec": "Yes"
        },
        {
          "section": "FREEZER",
          "category": "Ice Bin",
          "spec": "Yes"
        },
        {
          "section": "FREEZER",
          "category": "Freezer Light",
          "spec": "60W"
        },
        {
          "section": "MATERIALS AND FINISHES",
          "category": "Foam Door Insulation",
          "spec": "Yes"
        },
        {
          "section": "MATERIALS AND FINISHES",
          "category": "Contour Door",
          "spec": "Yes"
        },
        {
          "section": "MATERIALS AND FINISHES",
          "category": "Hidden Hinges",
          "spec": "Yes"
        },
        {
          "section": "MATERIALS AND FINISHES",
          "category": "Toe Grille",
          "spec": "Yes"
        },
        {
          "section": "MATERIALS AND FINISHES",
          "category": "Surface",
          "spec": "Coated Metal, Stainless Steel"
        },
        {
          "section": "MATERIALS AND FINISHES",
          "category": "Back",
          "spec": "Flush & Metal Cover Over Mechanical Parts"
        },
        {
          "section": "MATERIALS AND FINISHES",
          "category": "Available Colors",
          "spec": "Smooth Black, Stainless Steel"
        },
        {
          "section": "MATERIALS AND FINISHES",
          "category": "Handles",
          "spec": "Matching Commercial Handles"
        },
        {
          "section": "WARRANTY",
          "category": "Limited Warranty",
          "spec": "1 Year Parts and Labor, 7 Years on the Sealed System, 10 Years on Linear Compressor"
        },
        {
          "section": "Dimensions & Weight",
          "category": "Width",
          "spec": "32 in."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Height",
          "spec": "73 in."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Length",
          "spec": "38 in."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Weight",
          "spec": "312 lbs."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Depth with Handles",
          "spec": "35 3/8\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Depth without Handles",
          "spec": "32 7/8\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Depth without Door",
          "spec": "29\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Depth (Total with Door Open)",
          "spec": "46 1/8\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Height to Top of Case",
          "spec": "68 5/8\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Height to Top of Door Hinge",
          "spec": "69 7/8\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Width (Door Open 90\u00b0 with Handle)",
          "spec": "41 1/8\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Width (Door Open 90\u00b0 without Handle)",
          "spec": "36 1/4\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Door Edge Clearance with Handle",
          "spec": "4 1/2\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Door Edge Clearance without Handle",
          "spec": "1 3/4\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Installation Clearance",
          "spec": "Sides 1/8\", Top 1\", Back 2\""
        },
        {
          "section": "Dimensions & Weight",
          "category": "Weight (Shipping)",
          "spec": "343 lbs."
        },
        {
          "section": "Dimensions & Weight",
          "category": "Carton Dimensions (WxHxD)",
          "spec": "35\" x 73\"x 38\""
        }
      ],
      "color_relation": [],
      "type_relation": [],
      "filter": [
        {
          "field": "Color",
          "value": "White"
        },
        {
          "field": "Refrigerator Type",
          "value": "French Door"
        },
        {
          "field": "Refrigerator Width (In)",
          "value": "30.1 - 33 Inch"
        },
        {
          "field": "Refrigerator Height (In)",
          "value": "69 - 70 Inch"
        },
        {
          "field": "Refrigerator Type",
          "value": "French Door"
        },
        {
          "field": "Installation Depth",
          "value": "Standard Depth"
        },
        {
          "field": "Ice Dispenser",
          "value": "Yes"
        },
        {
          "field": "Features",
          "value": "Child Lock"
        }
      ],
      "rebates": []
    }
  ]
}

Payload Details

  • type: Indicates the type of event, here new_product.
  • action_date: The timestamp of when the product data was published, formatted as YYYY-MM-DD HH:MM:SS.
  • payload: An array that includes detailed information about the new product.
NameTypeDefinition
product_idnumberThe unique identifier of the product.
skustringThe stock keeping unit of the product.
alternate_skustringThe alternative sku of the product.
linkstringThe link of the product’s data.
upcnumberThe barcode of the product.
colorstringThe color of the product.
namestringThe name of the product.
built-instringThe type of product installation is built-in or not.
basic_descriptionstringThe basic description of the product.
long_descriptionstringThe longer description of the product.
product_typestringThe type of the product.
imagestringThe image of the product, it is optional.
brandarray of objectsThe array of objects, containing brand details.
brand_idstringThe id of the brand.
brand_namestringThe name of the brand.
brand_slugstringThe slug of the brand.
brand_imagestringThe image of the brand.
brand_bannerstringThe banner of the product.
statusarray of objectsThe status of the product.
pricearray of objectsThe pricing standard objects.
mapstringThe minimum advertised price of the product.
pmapintegerThe sale or promotion price of the minimum advertised price.
map_last_updatedstringThe most recent update to the product's minimum advertised price.
msrpstringThe manufacturer’s suggested retail price of the product.
msrp_last_updatedstringThe most recent update to the product's manufacturer's suggested retail price.
umrpstringThe unilateral minimum resale price of the product.
umrp_last_updatedstringThe most recent update to the product's unilateral minimum resale price.
in_stock_statusbooleanThe active product status of lowest price product.
laparray of objectsThe lowest advertised price.
lowest_pricestringThe lowest price of the LAP.
lowes_pricestringThe price from lowes.
lowes_last_updatedstringThe timestamp of the price update from lowes.
homedepot_pricestringThe price source; homedepot.
homedepot_last_updatedstringThe timestamp of the last updated homedepot price.
bestbuy_pricestringThe price source; bestbuy.
bestbuy_last_updatedstringThe timestamp of the last updated bestbuy price.
ajmadison_pricestringThe price source; ajmadison.
ajmadison_last_updatedstringThe timestamp of the last ajmadison price.
lcparray of objectsThe updated lowest cart price.
lowest_pricestringThe lowest price of the LCP.
lowes_pricestringThe price from lowes.
lowes_last_updatedstringThe timestamp of the price update from lowes.
homedepot_pricestringThe price source; homedepot.
homedepot_last_updatedstringThe timestamp of the last updated homedepot price.
bestbuy_pricestringThe price source; bestbuy.
bestbuy_last_updatedstringThe timestamp of the last updated bestbuy price.
ajmadison_pricestringThe price source; ajmadison.
ajmadison_last_updatedstringThe timestamp of the last ajmadison price.
categoryarray of objectsThe category details of the product.
category_idnumberThe id of the product category.
category_namestringThe name of the product category.
category_slugstringThe slug of the product category.
category_imagestringThe image of the product category.
subcategoryarray of objectsThe subcategory details of the product.
subcategory_idnumberThe id of the product subcategory.
subcategory_namestringThe name of the product subcategory.
subcategory_slugstringThe slug of the product subcategory.
subcategory_imagestringThe image of the product subcategory.
detail_categoryarray of objectsThe detail category of the product.
detail_category_idnumberThe id of product detail category.
detail_category_namestringThe name of the product detail category.
detail_category_slugstringThe slug of the product detail category.
detail_category_imagestringThe image of the product detail category.
product_imagesarray of objectsThe array of product images.
idnumberThe unique identifier of product images.
urlstringThe url of product images.
prioritystringThe data indexing.
content_lengthstringThe length or size of content.
product_documentsarray of objectsThe array of product documents.
idnumberThe unique identifier of product documents.
urlstringThe url of product documents.
rolestringThe role of content type.
prioritystringThe data indexing.
content_lengthstringThe length or size of content.
product_video_youtubearray of objectsObject containing YouTube video product information.
product_asset_360array of objectsObjects containing 360-degree asset information for the product.
product_featurearray of objectsThe array of product features.
valuestringThe value of product feature.
descriptionstringThe description of the product feature.
product_specarray of objectsThe array of product specifications.
sectionstringThe section of product specification, it is optional.
categorystringThe category of the product specification.
specstringThe value of the category.
color_relationstringThe array of color relation.
type_relationstringThe type of relation.
filterstringThe filter for new products.
fieldarray of objectsThe field of the filter type.
valuestringThe value of the filter type field.
rebatesstringThe discounted price.